Today’s episode features Tiankai Feng, Global Director and Voice of Consumer Analytics at Adidas. Tiankai is going to help you decide if you need an analytics Quarantune. A Quarantune is music or a song that is created for quarantine. The best part about this one is that it is all about data and analytics. Trust me - it’s not only fun but it literally speaks to our daily lives in this field!!
In this super fun episode, my amazing co-host Lillian Pierson and myself discuss Tiankai’s unique talent for combining analytics and music and how it plays into his day-to-day roll at Adidas. He also shares his Digital Analytics Anthem while dropping a number of knowledge bombs right in the song. Tune in to find out if you could use an analytics Quarantune. Knowledge bombs galore!
- [26:03] - Tiankai on working with analysts: Analysts are great collaborators and not only service functions that have to follow your guidance, but we have to work together to make an impact.
- [34:54] - Tiankai on the pandemic: You can predict and plan the most things possible, but when really big unexpected things happen like a pandemic or a huge society issue then none of those plans can actually work as you planned before. Having data and timely insights is even more important now so you can act timely and the right way.
- [41:01] - Tiankai on the Perfect Job: It is always easy to complain, but it is so much harder to solve the issues. If you are not happy with the situation then try to change it.
- For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/69
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You don’t want to miss Vincent share the three steps he took after he left Lillian’s class that led to his success in 90 days. He discussed how he chose the right problem to solve, and the challenges he faced while setting expectations, and most importantly how he measures success! Tune in and be sure to share with others that struggle with their data strategy. Knowledge bombs galore!
- [17:03] Vincent’s takeaways from Lillian’s course: “What I learned from the workshop really inspired me and was really insightful. We have a lot of data in our company. We have to ask: ‘What can we do with that data? How can we monetize it better? How we can drive revenue from the data?’”
- [23:06] Vincent on understanding the data you have: “Once you understand your data you can move on to implement the right models and generate the right insights.”
- [41:43] Vincent on what is most important: “What is most important is actually transforming your data into relevant insights. Don’t jump quickly into the solution. Sit down, narrow down your problem, find the real cost, and seek out different solutions. Only then you can find the most effective solution.”
- For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/68
Enjoyed the Show?
Please leave us a review on iTunes.
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