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Analytics on Fire

Analytics on Fire is your backstage pass inside the enterprise analytics and business intelligence world. Join your host BI author, speaker, and co-founder, Mico Yuk (BI Brainz) as she pulls back the curtain on what’s working right now in the enterprise analytics/business intelligence world and what is not. You’ll hear the inside scoop from experienced business leaders on how to plan, implement and gain true business value from your analytics dollars. Visit analyticsonfire.com to subscribe and get weekly insights and freebies!
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Oct 30, 2020

Today’s episode features Tiankai Feng, Global Director and Voice of Consumer Analytics at Adidas. Tiankai is going to help you decide if you need an analytics Quarantune. A Quarantune is music or a song that is created for quarantine. The best part about this one is that it is all about data and analytics. Trust me - it’s not only fun but it literally speaks to our daily lives in this field!!  

In this super fun episode, my amazing co-host Lillian Pierson and myself discuss Tiankai’s unique talent for combining analytics and music and how it plays into his day-to-day roll at Adidas. He also shares his Digital Analytics Anthem while dropping a number of knowledge bombs right in the song. Tune in to find out if you could use an analytics Quarantune. Knowledge bombs galore!

  • [26:03] - Tiankai on working with analysts: Analysts are great collaborators and not only service functions that have to follow your guidance, but we have to work together to make an impact.   
  • [34:54] - Tiankai on the pandemic: You can predict and plan the most things possible, but when really big unexpected things happen like a pandemic or a huge society issue then none of those plans can actually work as you planned before.  Having data and timely insights is even more important now so you can act timely and the right way.
  • [41:01] - Tiankai on the Perfect Job: It is always easy to complain, but it is so much harder to solve the issues.  If you are not happy with the situation then try to change it.
  • For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/69

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