Are you data-informed or data driven? My guest this week, Ella Hilal, the Director of Data at Shopify explains exactly why being data-informed is more important than being data-driven. Ella works at Shopify, a unicorn company in Canada that handles over $100B per year in e-commerce transactions and is growing 60%+ year over year. Besides dealing with insane amounts of data, Ella is an award-winning professor with more accolades than we can list here. Listen as Ella clarifies what it means to be a leader, and explains why being data informed is to key to transforming your organizations' data culture! Golden nuggets galore here folks.. enjoy!

In this episode of Analytics on Fire, I talk with one of my mentors and best friends Ismail Maiyegun. Ismail, the CTO and co-founder of Hingeto, a Y-combinator funded and fast-growing Silicon Valley startup, shares how they use business intelligence to scale their high seven-figure annual re-occurring revenue! He also demystifies the hype around artificial intelligence in silicon valley and shares how they focus on what's important.

Ever wonder about the masterminds that create the famous Gartner Analytics and BI Magic Quadrant? Meet Cindi Howson, former VP at Gartner and current Chief Data Strategy Officer at ThoughSpot. Cindi’s unorthodox start in the BI world and quick rise to well-known author, BI Scorecard creator and go to for the media, is nothing short of spectacular. Find out why Cindi is one of the most inspirational and well-known women in BI!

Are you a data professional struggling to influence others with your data savvy? Wondering what may be missing? If you're one of those data professionals who is seeking a proven way to influence your users and win their trust, this BI masterclass is for you! Ryan Deeds, a classified BI 'rockstar', is yet another example of an 'action taker' who took our BI Data Storytelling Mastery workshop and completely transformed his career. Today, Ryan is the VP of Data Technology at Assurex Global, but he didn't start out there! Listen to how Ryan went from a normal data professional to a chief data storyteller in a few months!